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The global video streaming market was valued at $811 billion in 2025 and is on track to hit $3.3 trillion by 2034. Creators are starting to ask a reasonable question: why is almost none of that money flowing to them?

YouTube’s answer is a Partner Programme with steep thresholds, shifting rules, and a revenue share that rarely reflects the effort. So creators go looking elsewhere, and that search usually lands them on pay-per-view (PPV) video hosting platforms.

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